Genesis Motors is the luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Group. Initially envisioned along with the plan for Hyundai’s new luxury sedan Hyundai Genesis in 2004, the Genesis brand was officially announced as a standalone marque. Manfred Fitzgerald, former director of brand and design at Lamborghini, is executive vice president. Luc Donckerwolke, former design director of Volkswagen Group subsidiaries Bentley, Lamborghini and Audi, leads the design brand since early 2016, and works alongside Hyundai-Kia’s chief designer Peter Schreyer.
Established
2015
Headquarters
Seoul, South Korea
Albert Biermann, former head of BMW M performance division, oversees tuning and performance in his role as executive vice president of performance development and high performance vehicles. Sang-yup Lee, formerly at Bentley and Alexander Selipanov, formerly at Bugatti,
lead exterior and advanced design. Fayez Rahman, former development leader at BMW, is vice-president of architecture development.
History
Hyundai conceived “Concept Genesis” in 2003 and introduced its first ever model in 2007 as a “progressive interpretation of the modern rear-wheel drive sports sedan”. The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles. Hyundai introduced the Genesis in 2008 at the North American International Auto Show.
Genesis Motors announced the launch of its first model, the G90 (EQ900 in South Korea), on 9 December 2015. The G90 serves as the brand’s flagship model. Genesis launched in the U.S. in late 2016, with the sale of the G80 and G90 models. The initial dealers are a subset of existing Hyundai dealers, with designated space for Genesis within the dealerships’ showrooms. In 2016, Genesis sold a total of 87,130 with 66,029 in South Korea. On September 14, 2016 a third model, the Genesis G70, was unveiled in Namyang, South Korea. The car was introduced to the United States market during the 2018 New York Auto Show. In 2018, according to the reports, Genesis Motors ranked first on J.D. Power’s Initial Quality Study.
Models:
Genesis G90:
The Genesis G90 is a full-size four-door luxury sedan (successor to the Hyundai Equus) manufactured by Hyundai’s Genesis brand. The G90 moves you forward in every way possible. Sacrificing nothing, attentive touches like a Heads-up Display, HD navigation and Around View Monitor provide a sharpened awareness of not just the moment you’re in, but also where you are going. With dual 10.3-inch HD screens, the available rear seat entertainment system turns the spacious cabin into a custom, luxury theater experience for rear passengers. The G90’s sophisticated drivetrain chain, chassis and adaptive control suspension work in harmony with a uniquely designed, ultra rigid body structure to deliver elegantly effortless acceleration and handling, ensuring a quiet, confident ride anywhere in the powerband.Genesis delivers exhilarating performance through its standard 8-speed automatic SHIFTRONIC transmission with steering-wheel-mounted paddle shifters, and rev matching to flawlessly manage all shift points providing a smooth dynamic.
Genesis G80:
The Genesis G80 is a four-door, five passenger, Executive car manufactured by Hyundai’s luxury brand Genesis, successor of Hyundai Genesis. The G80 represents an unprecedented combination of athletic styling, exhilarating performance and spacious interior, plus our most advanced technology and safety features. Whatever your wants, you need sacrifice nothing. The Genesis G80 is already receiving major industry recognition. Proving that when we build around you from the ground up, putting your safety and needs ahead of all else, good things are sure to follow.
The G80’s athletic exterior expresses an elegant timelessness that can’t be denied. Even a quick glance reveals the dynamic lines from its bold hexagonal grille through the muscular rear-wheel-drive proportions. It creates a spirited sense of motion, even when standing still.
Genesis G70:
The Genesis G70 has been under development for several years and was previewed by the Genesis New York Concept shown at the 2016 New York International Auto Show. The design was penned by German auto designer Peter Schreyer, who is also responsible for designing the related Kia Stinger. Development of the G70 took place at Hyundai Namyang R&D Center in Hwasung, South Korea. The exterior design shares cues from the other two Genesis models, the G80 and G90. The grille features Genesis’ corporate design, with functional air intakes along thebottom and side.
The LED headlights operate with separate daytime running lights. The rear has an athletic stance framed by LED taillights and dual-exhausts. The interior’s center console is angled slightly towards the driver and is composed of soft-touch plastics, leather and real metal accents. The layout has three large knobs for the climate controls, an 8-inch touch screen, and a small electronic shifter. Technology features include a 15-speaker Lexicon audio system, Apple CarPlay, Android Auto, and a heads-up display.
Genesis Models:
