Ariel Motor Company Ltd is a low-volume performance motor vehicle manufacturing company in Crewkerne, in Somerset, England. Founded by Simon Saunders in 1991 as Solocrest Ltd., the name was changed in 1999 to Ariel Motor Company Ltd. The original Ariel Motors remains as the trading company of the Ariel Owners Motorcycle Club (AOMCC) Ariel Motorcycles firm. Ariel Motor Company, one of the UK’s smallest automotive companies, with just 19 employees, producing up to 100 cars per year.
So, the company manufactures the Ariel Atom, an extremely light, high performance car, powered by a Honda Civic Type-R engine and gearbox. The Atom is the world’s first road-going exoskeletal car; it has no bodywork or roof, and is built entirely around the tube chassis, making it weigh less than 500 kg (1,102 lb). This means that the latest model, the Ariel Atom 3.5R supercharged model has a power-to-weight ratio of around 700 bhp (520 kW) per tonne.
Crewkerne, Somerset, United Kingdom
In June 2014, the company announced the new Ariel Ace motorcycle. Powered by a Honda 1237cc V4 engine and gearbox, the bike will be produced from 2015 in similar volume levels to the existing car-based products. In January 2015, Ariel introduced the Nomad, a road-legal buggy designed along the same principles as the Atom, at the Autosport International Show. The Nomad utilises a 2.4 litre Honda engine producing 235bhp. In July 2018, at the Goodwood Festival of Speed Ariel announced and started taking reservations for their new Ariel Atom 4.
So, the new car completely revised from the previous Ariel Atom. With all but a few parts having been changed. The new car powered again by the engine used in the Honda Civic Type R. But as that now turbo charged, so the Atom 4 as standard. So, the new car also features a thicker frame, separate seats and a revised intake. The new car reviewed by Autocar at the start of October 2018. But no customer cars delivered as of that date.
The Ariel Ace, a 2014 sports motorcycle that manufactured by the British Ariel Motor Company in Crewkerne, Somerset, England. It uses the 1,200 cc (73 cu in) V4 engine from the Honda VFR1200. Ariel, a “long-standing relationship with Honda”, who sufficiently impressed with Ariel’s Atom sports car to allow them to use their VFR engine in the Ace. The V4 engine suspended from “a huge, bridge-like aluminium frame” that resembles a trellis frame in appearance. Trellis frames usually fabricated from welded tubes. Such as on the Ducati Monster, as well as for the chassis of the Atom. The Ace’s frame, however, not made from welded steel tube; rather the frame sides machined from a solid aluminium billet.
The Ariel Atom, a road legal high performance sports car made by the Ariel Motor Company based in Crewkerne, Somerset, England, and under licence in North America by TMI Autotech. Inc. at Virginia International Raceway in Alton, Virginia. There have been eight Ariel Atom generations to date. Ariel Atom, Ariel Atom 2, Ariel Atom 3, Ariel Atom 3.5, Ariel Atom 3S, Ariel Spec. Race Atom, Ariel Atom 500 V8 Limited Edition, and the Ariel Atom 4.
Ariel Red Hunter:
The Ariel Red Hunter the name used for a range of Ariel single-cylinder motorcycles. They designed by the firm’s chief designer Val Page in 1932 around an overhead-valve single-cylinder engine he developed six years earlier. Originally a “sports” version of the Ariel 500, 250 and 350cc versions developed and became popular with grass track and trials riders.
So, all Red Hunters had a distinctive dark red petrol and oil tanks. That painted in the former Bournbrook cinema opposite the main Ariel factory in Dawlish road. The engines were all run for twohours on a test bench to maintain Ariel’s record of reliability and quality control. The Red Hunter a success and formed the backbone of the company, and made Ariel able to purchase Triumph. On the 500cc, acceleration from 0 to 60 mph could be achieved in 10.9 seconds. While stopping from 25 mph could be made under 24 feet.