Eunos Company

Eunos Company marque of Japanese automaker Mazda, marketed as it’s upscale, fun to drive line in its home market. The brand existed from 1989 to 1996, when sales process was included into Efini.

Established

1989

Headquarters

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Founder

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Website

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Mazda assorted in the Japan market with the launch of three new marques in the late 1980s. The company established Autozam, Eunos, and Efini, additionally to the Mazda and Ford brands already marketed by it there.

History

1991-1998s :

In the late 1980s, Mazda diversified in the Japan market with the launch of three new marques. The company created Autozam, Eunos, and ɛ̃fini, in addition to the Mazda and Ford brands already marketed by it there.

The Eunos, marketed as a fun to drive, upscale brand compared to entry level Autozam, traditional Mazda products, and exclusive luxury brand Efini. The name was derived for the ancient Greek “eu” meaning “good” and “nos”, an abbreviation of “numbers” in English, meant to signify a number, or assortment, of good things. The Marque was launched in Japan with the Eunos 500 in January, 1992 and many of the vehicles created were exported to other markets.

From 1991 until 1998, when the Eunos dealership integrated into Mazda locations, sold to Japanese buyers, as well as Mazda Efini locations.

The Eunos 800 was a luxury car from Mazda’s Eunos marque in Japan and Australia, Mazda Millenia in the U.S., and Mazda Xedos 9 in Europe. So, a rebadged version of the Mazda Cosmo and the Amati 1000 (a rear-wheel drive W12 successor to the Mazda Luce. Also, sold only from 1993 through 1998. It also sold as a Eunos 800 in Australia, as both the 800M, with the Miller Cycle engine and the base 800, with the 2.5 litre engine. Both engines lightly derated compared to the Japanese spec engines, most likely because 95 octane fuel the maximum octane rated fuel available in Australia at that time.

Engines

2.5 L KL-ZE V6

2.25 L KJ-ZEM V6 (Miller cycle)

Popular  Vehicles

Eunos sold the following vehicles :

1. 1989 Eunos 100 (Mazda Familia BG platform)
2. 1994 Mazda Lantis (Mazda CB platform)
3. 1989 Eunos 300 (Mazda Persona MA platform)
4. 1992–1993 Eunos 500 (Mazda Xedos 6 CA platform)
5. 1993–1996 Eunos 800 (Mazda Xedos 9/Mazda Millenia Mazda TA platform)
6. 1990 Eunos Cargo (SS platform)
7. 1990–1995 Eunos Cosmo (Mazda Cosmo JC platform)
8. 1991–1993 Eunos Presso/30X (Mazda MX-3 EC platforms)
9. 1989–1996 Eunos Roadster (Mazda MX-5 NA platform)
10. Citroen AX
11. Citroen BX