John Deere & Company U.S.A.: Deere & Company is an American corporation that produces agricultural, construction, and forestry machinery, diesel engines, drivetrains used in heavy equipment, and lawn care equipment. In 2016, it was listed as 97th in the Fortune 500 America’s ranking and was ranked 364th in the global ranking in 2016. John Deere also provides financial services and other related activities. Under symbol DE, Deere is listed on the New York Stock Exchange.
The company’s slogan is “Nothing Runs Like a Deere”. And its logo is a leaping deer, with the words ‘JOHN DEERE’ under it. The logo has been used by the company for over 155 years. Since the company is founded, it has delivered products and services to support those linked to the land. John Deere has been very fortunate to have great leaders at the helm.
1837; 180 years ago
Moline, Illinois, United States
19th Century :
Deere & Company established in the year 1837. In 1837, Deere opened a 1,378-square-foot (128 m2) shop in Grand Detour, while already an established blacksmith. This allow John Deere to serve as a general repairman in the village, as well as a manufacturer of small tools such as pitchforks and shovels. Production of the small tools was just a start for the Deere & Company. The item that set him apart was the self-scouring steel plow. That pioneered in 1837 when John Deere fashioned a Scottish steel saw blade into a plow.
The traditional way of doing business was very slow, as Deere realised that this was not going to be a viable business model. So, Deere increased the rate of production by manufacturing plows before putting them up for sale. In 1842, Deere entered a business partnership with Leonard Andrus and purchased land for the construction of a new. Two-story factory along the Rock River in Illinois. Deere’s partnership with Andrus ended in 1848.
In Moline, Illinois, Deere formed a partnership with Robert Tate and John Gould and built a 1,440-square-foot (134 m2) factory the same year. In 1853, Deere bought out Tate and Gould’s interests in the company and was joined in the business by his son Charles Deere. At that time, the company was manufacturing a variety of farm equipment products in addition to plows, including wagons, corn planters, and cultivators. In 1869, Charles began to introduce marketing centers and independent retail dealers to advance the company’s sales nationwide. The same year, Deere & Company won “Best and Greatest Display of Plows in Variety” at the 17th Annual Illinois State Fair.
20th Century :
In the increase of competition during the early 1900s from the new International Harvester Company led the Company to expand its offerings in the implement business. But the production of gasoline tractors came to define Deere & Company’s operations during the 20th century. In 1912, Deere & Company president William Butterworth, began the company’s expansion into the tractor business. Deere & Company experimented with its own tractor models. The most successful was the Dain All-Wheel-Drive. But the company decided to continue its foray into the tractor business by purchasing the Waterloo Gasoline Engine Company in 1918.
Until 1923, Deere & Company continued to sell tractors under the Waterloo Boy name. The company continues to manufacture the 7R, 8R, and 9R series in large percentage.
In 1927, the company introduced its first combine harvester, the John Deere No. 2. A year later, this innovation was followed up by the introduction of John Deere No. 1, a smaller machine that was more popular with customers. In 1929, the John Deere No.1 and No.2 were replaced by the newly launched lighter-weight harvesters. Also, in the 1930s, John Deere and other farm equipment manufacturers began developing hillside harvesting technology. In 1947, John Deere introduced its first self-propelled combine, the model 55.
Later in 1960s, it was followed by the smaller models 40 and 45, the larger model 95and an even larger model 105. In the mid-1950s, Deere introduced attachable corn heads, allowing crop producers to cut, shell, and clean corn in one smooth operation. Also, in 1956, Deere & Company bought-out the German tractor manufacturer, Heinrich Lanz AG. In the last months of 1958, John Deere install a factory in the north of Rosario, Argentina. JOhn Deere made the following models in Argentina: 445, 730. The models of the serie 20 like 1420, 2420, 3420, 4420; the models of the serie 30 like 2330, 2530, 2730, 3330, 3530, 4530. So, the models of the serie 40 like 2140, 3140 / 3140 DT, 3440, 3540 and the last made in Baigorria of the serie 50 like 2850, 3350, 3550 until 1994.
On August 30, 1960, John Deere dealers from around the world converged on Dallas, Texas, for an unprecedented product showcase. Deere Day in Dallas, as the event called, introduced the world to the “New Generation of Power”. The company’s first modern four-cylinder and six-cylinder tractors. During a day packed with high-tech presentations, live demonstrations, and a parking lot full of brand-new green and yellow machines.
In 1972, Deere introduced its new ‘Sound Idea’ tractors, the 4030, 4230, 4430, and 4630. These tractors were mechanically similar to the New Generation tractors they replaced, and the 4230, 4430. And 4630 used a 404-cubic-inch displacement engine like the 4020. They featured redesigned sheet metal and most importantly they available with an optional completely integrated operator’s cab that John Deere called the Sound Gard body. An 8-track tape player was also available as an option. In 1983, Deere introduced the 4050, 4250, 4450, 4650, and 4850. These tractors were essentially the same machines as the Iron Horses they replaced, but with significant upgrades. They offered a new 15-speed Powershift transmission. And were available with optional mechanical front-wheel drive featuring caster action for better traction and a tighter turning radius.
In 1989, Deere replaced the 6620, 7720, and 8820 with a new line of completely redesigned ‘Maximizer’ combines that included the 9400, 9500, and 9600 walker combines. These combines completely redesigned and featured a center-mounted cab, rear-mounted engine, and more comforts in the cab.
In 1970s, International Harvester had pioneered rotary combines with their Axial flow machines and soon followed by other manufacturers but Deere continued to build only conventional walker combines through the 1980s and 1990s. In 1999, John Deere introduced the Single-Tine Separation (STS) system on its 9550, 9650, and 9750 combines, representing a step forward in rotary combine technology.
21st Century :
In 2014, Deere & Company employed about 67,000 people worldwide, of which half are in the United States and Canada, and is the largest agriculture machinery company in the world. As of 2016, the company experiments with an electric farm tractor. The logo of the leaping deer has used by this company for over 155 years. Over the years, the logo has had minor changes and pieces removed. Some of the older style logos have the deer leaping over a log. The company uses different logo colors for agricultural or. construction products. The company’s agricultural products are identifiable by a distinctive shade of green paint, with the inside border being yellow. While the construction products are identifiable by a shade of black with the deer being yellow, and the inside border also being yellow.