Daihatsu Achieves Cumulative Vehicle Production of 30 Million Units in Japan under the Daihatsu brand as of its production results for September 2020.
Daihatsu was established in 1907 under the name of Hatsudoki Seizo Co., Ltd. for the domestic production of internal combustion engines as cooperation between industry and academia. In 1931, the 3-wheeled vehicle named Daihatsu with a 500cc engine launched. However, the company started its vehicle manufacturing business. So, after World War Two, the Midget mini three-wheeled truck launched in 1957 and well received by retailers and other customers.
In 1958, Daihatsu launched the compact truck Vesta, its first four-wheeled vehicle. Subsequently, the commercial vehicle Hijet launched in 1960 as Daihatsu’s first mini four-wheeled vehicle. While the compact passenger car Charade launched in 1977. And the mini passenger vehicle Mira launched in 1980. From mini vehicles to compact cars, Daihatsu has produced a variety of small cars that are close to the lives of customers and support them in their daily lives and work.
Daihatsu aims
At present, Daihatsu aims to be able to provide small cars that meet the diverse needs of customers at affordable prices. Under that Simple, Slim, Compact (SSC) concept that achieves high-quality production at low costs. So, the Daihatsu is carrying out the production of vehicles at a total of 4 bases. 3 under Daihatsu Shiga (Ryuo) Plant, Kyoto Plant, and Head (Ikeda) Plant. As well as the Oita (Nakatsu) Plant of Daihatsu Motor Kyushu Co., Ltd.
Since 2019, Daihatsu has launched new products using the Daihatsu New Global Architecture (DNGA). However, Daihatsu Motor’s new-generation approach to car-making beginning with mini vehicles unique to Daihatsu. To continue growing as a small car manufacturer in the Toyota Group. So, Daihatsu will advance the development of vehicles that cater to a diverse range of customers needs to be based on the Daihatsu Group the slogan “Light you up” which is an approach that seeks to illuminate each and every one of its customers and provide them with an easy mobility life.
Daihatsu Achieves Cumulative Vehicle Production of 30 Million Units in Japan
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