Honda Goes Head To Head With Used Car Sellers

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Honda Motors has launched an enhanced sales portal to include non-certified used vehicles on the HondaCertified.com website in America. It is the latest step in the brand’s effort to simplify the shopping and vehicle purchasing method for 1st-time customers. This initiative makes Honda Motors the 1st mass-market brand to offer non-certified pre-owned vehicles for sale on its own website. Rising new-vehicle transaction prices make used and Certified Pre-Owned (CPO) cars an increasingly important entry point to vehicle ownership for both young and first-time buyers. Honda Motor’s comprehensive approach provides customers more online shopping options when looking for pre-owned Honda vehicles.

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Honda Motor’s latest initiative builds on the automaker’s award-winning Certified Pre-Owned vehicle program. HondaTrue Certified, already an essential gateway to pull new customers to the Honda brand. HondaCertified.com now enables customers to search dealer inventories of Honda used vehicles. It is including up to ten previous model years, in addition to the existing CPO vehicle inventory of late-model cars. As with CPO vehicles, used Honda cars offered on HondaCertified.com will have recalls addressed by Honda dealer service experts prior to sale.

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Vehicle prices are continuously rising, the first vehicle purchase for many buyers will come from the used-car market. Manager of auto re-marketing at American Honda, Dan Rodriguez said, “Our upgraded website makes the buying process more easy and enjoyable”. “As a leading brand among 1st-time and younger buyers, growing our branded website to include used vehicles up to ten years old offers customers more high-value options with quality Honda Motors products and their local Honda dealer standing behind their purchase.”

Also, features will be added by Honda to this used-vehicle initiative in the months ahead, aligned with the brand’s Shop Simple by Honda online buying tool, enabling customers to complete most of the purchase process of Honda pre-owned cars in a digital fashion.

Honda Goes Head To Head With Used Car Sellers. More information on Honda Motor’s used-vehicle offerings and existing Honda Certified Pre-Owned vehicles can be found at HondaCertified.com.

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