Mazda MX-30 vs Kia Soul EV

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Mazda MX-30 vs Kia Soul EV: We know how good Kia Motor’s slightly more left-field alternative to the brand’s more conventional e-Niro is, so it’s a normal fit against the Mazda. It has a lot of range and solid technology, so while the Kia is expensive, these two fight it out on similar fronts. Look through Mazda’s history and it’s littered with unusual innovations, such as the rotary engine. 


But even Mazda isn’t immune from the trend towards electrification, and this is its first car for a new era, the all-electric MX-30. It’s a small, stylish SUV. Yet the market is crowded in this sector and around this price point, and with the Mazda’s quirky styling there’s one clear rival: the Kia Soul EV.

Mazda MX-30 vs Kia Soul EV: Introduction

Mazda MX-30

The Mazda’s small battery holds it back in this company – it’s best considered as a shorter-distance runabout rather than a fully-fledged family SUV. This will suit plenty of buyers, however – especially those who have good access to chargers at either end of their typical journeys. It looks amazing, drives smoothly, and has a very attractive interior – but the Soul EV is the more flexible car

Kia Soul EV

The Kia has a bigger battery, as a result, a longer range than its Mazda rival. It also has faster charging, great efficiency, and a more comprehensive warranty. It’s a bit pricier to buy like-for-like, but it is hard not to recommend – especially if you require a small family SUV rather than an urban runabout. It’s not as stylish, nor as much fun to drive, as the Mazda, but you’re unlikely to be disappointed with the Soul EV.

Mazda MX-30 vs Kia Soul EV: Driving

Mazda MX-30 Driving

The MX-30’s relationship to the Mazda 3 hatchback and the CX-30 is obvious because it drives just as smoothly as its siblings. The steering is exactly the right speed and weight – it has some of the greatest steerings you’ve probably going to try in any EV.

Despite the somewhat heavy curb weight, the Mazda’s body control is good and it feels comely well tied down in corners, without too much lank. It’s much more involving than the Kia. Both have an elegant feeling to the way they deal with speed bumps in town, as well as the usual road rubbish you find in urban areas. On country lanes and motorways it’s enjoyable, too.

Advantage of electric motor

The advantage of an electric motor is that, even with a comparatively reasonable 143bhp and 271Nm of torque compared with Kia’s higher output, it’s delivered evenly when you ask for it. Performance is satisfactory and better than a likewise rated ICE car.
The 0-62mph sprint takes 9.7 seconds, which is more moderate than the Kia, granted, but it’s from 0-30mph where the MX-30 is best nevertheless. On the motorway, it’s still polished, but use the performance or travel at more accelerated speeds, and range is exhausted quickly.

Kia Soul EV Driving

The Kia isn’t actually as fun to drive as the Mazda, but it’s faster. The 0-60mph sprint takes 7.6 seconds, but what you need to know is that with more horsepower and torque, the Soul EV is more active to respond when hauling away and going for an overtake. There’s more performance, and with a more prominent prophesied range, you can use it more an extended time without fear of draining the battery as much or as instantly.
The instant torque makes it a good town car, too, while the ride backs this up. It doesn’t seem quite as taut or as well established as the Mazda, but the suspension has an insignificantly more supple edge, so the Kia also reacts to bumps in town with a delicate touch.


This isn’t at the expense of stability through faster bends, because it feels secure here and on the motorway. Like its test rival, a lack of engine sonance means purification is good, but the Soul EV just borders the MX-30 when it comes to wind and road noise.

You don’t state the same attachment with the car as you do in the Mazda, but arguably consumers purchasing cars like these are less annoyed about this and want something comfortable to drive, efficient, and can cover plenty of miles on a charge. At least one of the advantages of Kia’s more graceful steering is that it’s easy to maneuver.

Mazda MX-30 vs Kia Soul EV: Interior

Mazda MX-30 Interior

The MX-30’s cabin utilizes common and sustainable elements such as plug and breathable substance stuffing created from recycled synthetic containers. The front-seat place seems like it will surely suit two adults, but the rear seat seems to be far more crowded, both in the head- and legroom. A floating middle console is directly on-trend and frees up space for room behind a digitized screen that changes the car’s climate-control system. We’re not sure how much baggage space will be available after the MX-30’s rear seats, but if the correspondingly sized Mazda CX-3 is anything to go by, Costco runs may need folding flat the rear seats.

Kia Soul EV Interior

Inside, the Soul EV seems and appears much like its gasoline-powered equivalent. The cabin is roomy for four adults, substantial-quality is above normal, and there are plenty of extravagance and tech innovations to provide mainstream car buyers. Instead of the usual Soul’s conventional shift lever, drivers of the Soul EV will check the transmission via an annular knob. We assume sassy painted trim choices, flexible ambient interior lighting, and modern innovations such as a wireless smartphone charging pad and a head-up display will be awarded as options. Cargo space will reflect that of the gas-powered Soul.

Mazda MX-30 vs Kia Soul EV: Infotainment & Connectivity

Mazda MX-30 Infotainment

In extension to the digital panel for the MX-30’s climate controls and vehicle settings, a secondary display sprouts from the dashboard to incorporate infotainment highlights such as the audio system, navigation, and backup camera. We assume it will use Mazda’s newest infotainment system, which originated on the 3 sedans and hatchback, as well as Apple CarPlay and Android Auto connectivity.

Kia Soul EV Infotainment

While two different-sized infotainment displays are given in the general Soul, we assume the Soul EV will begin with the larger 10.3-inch display with navigation as standard. Apple CarPlay and Android Auto will definitely be incorporated. A six-speaker stereo system is standard but customers will have the choice of upgrading to a Harman/Kardon premium setup.

Mazda MX-30 vs Kia Soul EV: Practicality

Mazda MX-30 Practicality

The MX-30 is large than the Kia, with a greater wheelbase, too. While there are 341 liters of boot space with the seats up (26 liters more than in the Kia), the Mazda is enormously more negotiated for the room in the rear of the cabin.

Those beautifully superintended rear doors are quite small, and open in the opposite direction to normal, while the opening to get into the back is tight. There’s an ordinary amount of room in the rear, but the seat base isn’t that long and the tapering roofline means headroom isn’t as good as in the boxier Kia.

Kia Soul EV Practicality

Much better clarity is an advantage when manoeuvering, too. While the Mazda has rear-hinged doors with little windows that restrict over-the-shoulder visibility, there’s no such problem with the Kia. But the Soul EV also has front and rear parking sensors and a rear-view camera to help in any circumstance.

It’s somewhat down on boot space matched with the Mazda, offering only 314 liters, but this is just enough for a family’s luggage. The boxy boot and flat tailgate also mean the Kia should be easy to pack.

Side by Side Comparison

Features Mazda MX-30Kia Soul EV
EngineSingle electric motorSingle electric motor
TransmissionSingle-speed automaticSingle-speed automatic
Battery capacity (total / usable)35.5 / 30kWh67.1 / 64kWh
Power / torque143bhp / 271Nm201bhp / 395Nm
0-62mph9.7 seconds7.6 seconds
Top speed87mph104mph
Charge time (wallbox / rapid)5hrs (6.6kW) / 36mins (50kW)9hrs 35mins (7.2kW) / 54mins (100kW)
Official electric range124 miles280 miles
On-test electric range96 miles250 miles
Length / width / height / wheelbase4,395 / 1,795 / 1,555 / 2,655 mm4,195 / 1,800 / 1,605 / 2,600 mm
Boot capacity (seats up/down)341 / 1,146 liters315 / 1,339 liters

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