Mazda RX-7 JDM Car

For better or worse, that’s the fate of Japanese cars in the American market. The sports car product plan in particular would not be possible without the North American market. Its emblematic model is the RX-7, which earned a name as the world’s only mass-produced rotary sports car.

At launch, it was called the Savannah RX-7 and in the midst of the bubble economy, the AnfiniRX-7 was born as the third generation. The failure of the manufacturer’s multi-channelization forced it to change its name to the Mazda RX-7. Even though the sports car was influenced by the international situation and the situation in North America, they still made a strong impression on many.

Mazda’s rotary engine was developed in pursuit of the original technology. It was developed to counter the industry restructuring policy of the Ministry of International Trade and Industry (now the Ministry of Economy, Trade and Industry) under the pretext of protecting and nurturing the Japanese automobile industry. In 1959, when Dr. Wankel of West Germany and NSU (now Audi) announced the successful development of the rotary engine in 1959, Toyo Kogyo (now Mazda) president Tsuneji Matsuda immediately began negotiations for a technical cooperation agreement, And it was signed in 1961.

However, NSU’s prototype rotary engine was far from completion, and only Mazda succeeds in mounting it on a mass-produced commercial vehicle. In 1967, the engine was first installed in the Cosmo Sport, an expensive car and closer to handmade, since then, the number of cars equipped with rotary engines has increased and spread, such as the Familia, Luce, Capella. and Savannah.

Unfortunately, bad luck struck when the company quickly approved exhaust gas regulations and expanded its sales performance to the North American market. The 1973 oil shock hit, and sales of rotary engine cars labeled “gas eating” quickly dropped. The development team attempted to improve fuel efficiency and achieved a 40% improvement within a few years, but it was no longer possible to equip the utility vehicle with a rotary engine.

The deciding factor for the revival from that point was the RX-7, later called the rotary rocket. The trigger was an exhaustive market research in North America. As a result, unlike Japan at the time when sports cars were equated with gangs, in the North American market, men and women young and old were interested in a wide range of sports cars, and an attractive sports car if appropriate. value, they will use it to commute to work or school.

This was possible with the lightweight and compact rotary engine. Actually this is possible only with rotary engine. In 1978, the first SA22C type Savannah RX-7, a rotary engine car, was born. It attracted a lot of attention as soon as it appeared, and it was popular enough to be traded at a premium in the North American market.

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