Toyota Prius Stylish design, sporty driving performance, and greater fuel efficiency combine to create a car that will be loved and enjoyed by generations to come
Toyota Motor Corporation (Toyota) today announced that it has begun sales of the all-new Toyota Prius Series Parallel Hybrid (HEV) models. It will also launch a plug-in hybrid (PHEV) model around March this year.
Launched in 1997 as the world’s first mass-produced hybrid car, the Toyota Prius has pioneered HEVs as a new generation of eco-cars with excellent fuel efficiency. These days, hybrid technologies are employed in a wide range of different models that are loved and enjoyed by people all over the world.
With a range of powertrain options being developed to promote carbon impartiality, Toyota wanted to produce a new Toyota Prius HEV that guests would enjoy and cherish as the auto of choice for generations to come. Developed under the” Hybrid Reborn” conception, this new model is an instigative package that adds love at first sight and engaging driving performance to its core strengths as an eco-friendly auto.
The main features of the new Prius are as follows.
Vehicle outline
A design inspiring love at first sight
- Inheriting the hand monoform figure of the original Prius, the new Prius has been revived with a lower center of graveness and indeed more swish proportions. The simple yet sculpted body conveys excitement that appeals to the senses and is a universal aesthetic that will continue to be popular into the future.
- The “Island Architecture” concept achieves a low-stress, spacious interior with a cockpit that makes it easy to concentrate on driving. Overall, the interiors offer smooth handling and a pleasant driving experience.
- A total of eight body colors are available, including two newly developed, solid base colors of Ash and Mustard, which create a sporty impression, bring a touch of color to customers’ daily lives and create a strong sense of attachment.

Captivating Driving Performance
- The new Toyota Prius is equipped with the latest fifth-generation hybrid system in both the 2.0-litre and 1.8-litre models.
- Compared to the previous model1, the 2.0-litre Prius (Z and G grades) achieves improved fuel efficiency of 28.6 km/l2 and a maximum system output of 144 kW (196 PS), 1.6 times that of the previous model1 is more. Model1. This model achieves a high level of balance between the excellent environmental performance of a Prius and the engaging driving performance of a car that responds predictably with satisfying acceleration and responsive driving.

- With a long list of improvements, which include updates to all electric modules, the 1.8-litre Prius (U and X grades) achieves an impressive fuel efficiency of 32.6 km/l*3. The refined driving performance and smooth acceleration of the hybrid deliver a sense of agility when starting and the responsiveness of direct driving power.

- The second generation TNGA platform was developed as part of continued improvements to the mature TNGA platform to achieve the new Prius’ sleek styling and driving performance, allowing for a lower center of gravity and larger-diameter tires Could
- This variant comes with the latest E-Four system. Using a high-output motor and other features, it provides improved performance on low-friction road surfaces such as snow-covered roads, and greater stability when cornering.
Advanced Safety and Driving Support Systems
- Toyota Safety Sense, the latest active safety package, is a standard inclusion. Including advanced security systems with a wider range of detectable objects, the new Prius also comes with the following additional features:
Proximity notification of the previous vehicle [for the first Toyota brand vehicle*4]
Using the Blind Spot Monitor’s rear millimetre-wave radar, this feature detects vehicles from behind and if another vehicle is approaching, it alerts the driver via the multi-information display and buzzer.Nearby vehicle proximity support (recording function and vehicle reporting suggestion) [*4 for Toyota brand vehicle first]
If a vehicle coming from behind is too close, the system suggests to the driver how to deal with the problem, including contacting the police or the Helpnet emergency call service. In drive recorder equipped vehicles, in addition to automatically recording the event, the system stores the data in a dedicated area making it difficult to record.Secondary Collision Brake (rear impact mitigation when stopped) [previously for Toyota brand vehicles*4]
Using the blind spot monitor’s rear millimeter-wave radar, the system detects vehicles behind and, if it determines there is a high probability of a collision while the vehicle is stopped, it will reduce speed if a rear collision occurs. brakes to do. Compared to the previous model, this system enables an earlier reduction in speed by applying the brakes before a collision.
KINTO Unlimited: New car subscription service launched
- The new “Kinto Unlimited” car subscription offered by Toyota and Kinto opened to customers on January 10. To start, the new Prius U grade will be available on this service, which will be the only one to offer it.
- KINTO is a subscription service5 which includes insurance, taxes and other costs combined into one monthly subscription fee. Using new Toyota technologies, Kinto Unlimited will be provided with two added values in the form of upgrades that ensure the development of the vehicle’s software and hardware and connected services that protect the safety of the people using the cars and the customer’s driving data. To ensure. These additional values will help maintain the value of the car, which has already been considered for monthly membership fees starting at 16,610 yen per month (including tax)6.
- The Prius Z and G grades will be available on the regular Kinto subscription service.

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